Rick Weil
Rick is a Partner and a member of the firm’s Health & Life Sciences Practice. Rick has experience working with hospital systems, payers, and medical technology companies on issues of corporate strategy, market repositioning, go-to-market planning and Company repositioning, and transformational strategy.
Relevant experience
- For a regional Health System, worked with the leadership team to understand how their business and clinical models would be impacted by a fee-for-value payment environment including understanding how the basis of competition would shift in their market, impact to existing service lines and associated financials, and clinical integration including the role of physicians.
- For a multi-state Blue Plan, designed a market entry strategy including recommendations for branding, product, pricing, market segmentation and targeting, sales force design and coverage, and coordination with the parent company for a new business venture in the worksite Health and Wellness space they were in the process of launching.
- For one of the nation’s largest hospital system, developed a provider-led health management strategy starting in the oncology market expected to improve the patient experience and outcomes through a holistic approach relying on designated care teams and care quarterbacks, integrating research, and significantly increasing the use of evidence based medicine—all while cutting the costs of care by up to 30%.
- For a leading provider-focused health information technology organization (electronic health records), company—partnered with the client’s leadership team and managed the OW team in the developing their long-term strategy including repositioning the organization to drive clinical change through electronic health records and evidence based medicine—resulting in Board approval to merge the organization with another scale player to drive needed market consolidation.
- For a market leading physician healthcare IT company, worked with the Chief Marketing Officer to improve their go-to-market resulting in sales plans and forecasts grounded in a solid fact base and understanding of the market’s different segments, their needs and likely adoption behavior over the next twelve months to prioritize sales efforts.
- For a multi-state Blue Plan, built their go-forward distribution strategy that resulted in better alignment of their existing resources to high-value channels, shifted their channel mix to be more aligned with where the market is heading, and re-vamped their incentive structure to reward profitability in addition to sales.
- For a dominate state-based Blue Plan, lead the client through an extensive design and build-out of their integrated health management and go-to-market strategy resulting in a detailed 5 year strategic roadmap and $75M investment plan approved by the Board of Directors.
Rick held positions as an internal business and operations consultant and as the US Commercial Marketing Lead for different units within General Electric Healthcare’s Information Technology business.
Rick holds a Ph.D. in Nuclear Engineering from Massachusetts Institute of Technology and a B.S. in Nuclear Engineering with honors from the University of Illinois, Urbana Champaign.