Gesellschaft

Oliver Wyman und CARE

Entwicklung eines neuen Betriebsmodells sowie Konsolidierung von Service Funktionen der europäischen Standorte
<p style="margin-left:0cm; margin-right:0cm"><span style="font-size:11pt"><strong><span style="font-size:10.0pt">BACKGROUND: </span></strong><span style="font-size:10.0pt">These photos were taken as part of the Feed Her Future campaign (<a href="http://www.feedherfuture.ca" style="color:blue; text-decoration:underline">www.feedherfuture.ca</a>), which ran publically from June 2018 to August 2020. CARE Canada established the Feed Her Future<strong> </strong>public engagement campaign to build awareness about the importance of giving women and girls&rsquo; access to proper nutrition, through the lens and learning of the Southern African Nutrition Initiative (SANI). </span></span></p>

<p style="margin-left:0cm; margin-right:0cm"><span style="font-size:11pt"><strong><span style="font-size:10.0pt">Campaign key message:</span></strong><span style="font-size:10.0pt"> CARE Canada believes that empowering women and girls starts with the recognition of and respect for their rights, including their right to food. How people use, share and grow their food affects their community&rsquo;s ability to grow and prosper. Our goal is to uncover the social and gender norms that are affecting women&rsquo;s access to nutrition so women and girls are empowered to create sustainable change for their future. </span></span></p>

<p style="margin-left:0cm; margin-right:0cm"><span style="font-size:11pt"><strong><span style="font-size:10.0pt">Campaign tactics:</span></strong><span style="font-size:10.0pt"> Feed Her Future was primarily an online campaign, however it also engaged in workshops, conferences, public events and spaces (e.g. Farmer&rsquo;s Markets and street outreach) to share the campaign messaging with Canadians. A key campaign strategy for online engagement was the &ldquo;Video Project&rdquo;, which produced human-interest videos and photos from the SANI project for the first and final year of the campaign. </span></span></p>

<p style="margin-left:0cm; margin-right:0cm"><span style="font-size:11pt"><strong><span style="font-size:10.0pt">PURPOSE: </span></strong><span style="font-size:10.0pt">These photos were taken during the final trip (Feb.13-23, 2020) by the CARE Canada Public Engagement Officer and videographer consultants (Slingshot Media) into the SANI project countries for collection of video footage. Although the first video trip (Sept/Oct 2018) was to collect a wide range of (baseline) video and photographic footage showing the project on the ground in all three project countries, the current trip was focused on specific desired video outcomes, and it involved travel to Zambia only. All completed campaign videos (from both trips) are available at the campaign Youtube channel:&nbsp;</span></span><span style="font-size:11pt"><span style="font-size:10.0pt"><span style="color:#0070c0"><a href="https://www.youtube.com/channel/UC8LAwVdJOvbUQoUjjWAvc6w" style="color:blue; text-decoration:underline"><span style="color:#0070c0">https://www.youtube.com/channel/UC8LAwVdJOvbUQoUjjWAvc6w</span></a></span></span></span></p>

<p style="margin-left:0cm; margin-right:0cm"><span style="font-size:11pt"><strong><span style="font-size:10.0pt">Travelers: </span></strong></span></p>

<ul>
	<li><span style="font-size:11pt"><span style="font-size:10.0pt">Tanja Kisslinger (Knowledge Translation &amp; Public Engagement Officer, CARE Canada)</span></span></li>
	<li><span style="font-size:11pt"><span style="font-size:10.0pt">Timothy Henny (Videographer, Slingshot Media)</span></span></li>
	<li><span style="font-size:11pt"><span style="font-size:10.0pt">Karin Schermbrucker (Photographer, Slingshot Media)</span></span></li>
</ul>

<p style="margin-left:0cm; margin-right:0cm"><span style="font-size:11pt"><strong><span style="font-size:10.0pt">Objectives:</span></strong> </span></p>

<ul>
	<li><span style="font-size:11pt"><span style="font-size:10.0pt">Collect key footage, both video and photographic, from the field which can be used in Year 3 (the final year) of the campaign to show SANI in practice, and show progress from Year 1.</span></span></li>
	<li><span style="font-size:11pt"><span style="font-size:10.0pt">Collect human-interest stories, quotes, photos and video that demonstrate SANI project progress and deepens the connection of Canadians to life in Malawi, Mozambique and Zambia.</span></span></li>
</ul>

<p style="margin-left:0cm; margin-right:0cm"><span style="font-size:11pt"><span style="background-color:white"><strong><span style="font-size:10.0pt">DAY ONE: </span></strong><span style="font-size:10.0pt">This specific set of photos was collected on DAY ONE (Feb.18, 2020) of our THREE field days (Feb.18-20, 2020). On this day we visited Chasosa Village in Shiwang&#39;andu District</span>, Zambia. Specifically:</span></span></p>

<ul>
	<li><span style="font-size:11pt"><span style="background-color:white"><span style="font-size:10.0pt">We began by visiting the Chipindo Primary School where a SANI borehole had been constructed. We photographed and filmed some of the school children using the water point and also playing on the grounds. We also met and photographed a 27-year old man named Emmanuel Mwamba who appeared, by chance, to obtain water from the borehole for his household about 1km away. Spotting Emmanuel using the borehole was a huge opportunity for us, as it demonstrated at least some degree of normative change in the community &ndash; it&rsquo;s traditionally a &ldquo;female chore&rdquo; to fetch water, and SANI has been working hard to address harmful gender norms in each project country which affect women and girl&rsquo;s access to good nutrition.</span></span></span></li>
	<li><span style="font-size:11pt"><span style="background-color:white"><span style="font-size:10.0pt">We interviewed 28-year old Jane Mutale, a SANI Lead Farmer, at her homestead. She showed us her goats, and we met her daughter and husband. Jane&rsquo;s bio statement:<br />
	<strong>SANI has changed my home in many ways I have seen the number of goats start increasing, we received three (1m, 2f) and now have two kids. We have managed to preserve some vegetables which has helped, and we have bean and cowpea leaves being preserved at a farm across the stream. As a member of a Care Group I have learned how to add soybeans and ground nuts to porridge. Fritters made of Cassava are also a good source of nutrition, I make these at home. I now know when you have a baby it is very important that you exclusively breast feed, and the first milk is very important. It is also important to always practice hygiene such as washing hands. My husband&#39;s involvement has also changed. He attends the U5 clinic once a month which is where he learns about nutrition/gender programming. My husband didn&rsquo;t used to help, but since the inception of the project he now fetches water, cooks meals, and cares for our children.</strong></span></span></span></li>
	<li><span style="font-size:11pt"><span style="background-color:white"><span style="font-size:10.0pt">We also interviewed 68 year-old Mary Mwiche, a SANI Lead Farmer, at her homestead. She took us to her fields. Mary&rsquo;s bio statement:<br />
	<strong>Because of SANI I have seen an increase in my productivity which has helped me provide for other necessities. Now, in my household there is more of a variety of foods, which has led to a more diverse diet. I have three grandchildren who live with me, I have seen their growth improve because of the increased access to diverse foods in the household. The children used to be underweight, but now they are not and are shown to be growing well when taken for monitoring at their U5 appointment.</strong></span></span></span></li>
	<li><span style="font-size:11pt"><span style="background-color:white"><span style="font-size:10.0pt">Finally, we interviewed 40-year old Daniel Chanda, a SANI Male Gender Champion, at his homestead. We met his wife and children. Daniel&rsquo;s bio statement:<br />
	<strong>My wife is involved in the Farmer Interest Livestock Group and Care Group, we have five children and the youngest is five. As a male champion, I learned many things. Including about the 1000 most critical days, the importance of iron, and promoting exclusive breast-feeding for the first six months of a baby&rsquo;s life, and complementary feeding from the age of 6-24 months. I learned that drinking dirty water can make you sick, now we boil it. I also now want to improve our pit latrine because a permanent structure is better for our health. Along with this I learned about the negative effects of alcohol and drug abuse. Before I went for training with CARE, I was already helping my wife with cooking and cleaning but after the training I was able to do the work more easily. This is because I was able to actively promote to others why helping with house chores is important during pregnancy. Now I don&rsquo;t worry about being laughed at, and I am not worried that people will think my wife has poisoned my mind. There has always been an influence from my mother-in-law who lives nearby. She didn&rsquo;t like me performing feminine chores now she doesn&rsquo;t say anything. I have reached out to ten men for the Male Action Group (MAG), it is quite difficult to reach out to men. However, when I use the daily activity clock, they realize how much more work women do.</strong></span></span></span></li>
	<li><span style="font-size:11pt"><span style="background-color:white"><span style="font-size:10.0pt">All interview scripts are available upon request: <a href="mailto:tanja.kisslinger@care.ca" style="color:blue; text-decoration:underline">tanja.kisslinger@care.ca</a> </span></span></span></li>
</ul>

CARE wurde 1945 gegründet und ist eine der führenden humanitären Organisationen zur Bekämpfung der globalen Armut und zur Hilfe in Katastrophenfällen. CARE legt besonderen Wert auf die Zusammenarbeit mit Mädchen und Frauen, die in Armut leben, da sie, ausgestattet mit den richtigen Ressourcen, ganze Familien und Gemeinden aus der Armut befreien können.

2018 hat CARE in über 90 Ländern auf der ganzen Welt mehr als 63 Millionen Menschen dabei geholfen Gesundheit und Bildung zu verbessern, Hunger zu bekämpfen, den Zugang zu sauberem Wasser und sanitären Einrichtungen zu erhöhen, die wirtschaftlichen Möglichkeiten zu erweitern, dem Klimawandel zu begegnen und sich von Katastrophen zu erholen.

Quelle: CARE

Projektvorgehen:

CAREs europäische Mitglieder verwalten über die sieben europäischen Büros einen großen Teil der weltweiten CARE Geschäfte. Derzeit arbeiten die europäischen Mitgliederbüros sehr autonom. Oliver Wyman half CARE bei der Ermittlung von Potenzialen für die Konsolidierung von Servicefunktionen über alle europäischen Büros hinweg, um die Effizienz und Effektivität zu steigern. Wir haben das Projekt mit einer Reihe von Interviews mit Stakeholdern aus allen europäischen CARE-Büros begonnen. Anschließend führten wir einen Workshop mit der Geschäftsleitung der Mitgliederbüros durch und identifizierten Servicefunktionen mit hohem Potenzial für eine Zusammenarbeit auf europäischer Ebene. Im abschließenden Workshop haben wir die Geschäftsleitung dabei unterstützt, die geplanten Betriebsmodelle für die relevanten Servicefunktionen über alle europäischen CARE-Mitgliederbüros hinweg zu vereinbaren und Umsetzungspläne zur Erreichung des Zielbildes zu entwickeln.

Ergebnisse:

Oliver Wyman half CARE bei der Erstellung des Ziel Betriebsmodells, einschließlich der Schätzung des individuellen Aufwands sowie einer Kosten-Nutzen-Analyse. Im Projekt wurden 10 Initiativen zur Verbesserung der Zusammenarbeit zwischen den europäischen CARE-Büros entwickelt. Diese Initiativen umfassen z.B. die Erstellung einer zentralisierten Projektdatenbank, die Einrichtung eines Expertengremiums für das Sammeln von Spenden und die Zentralisierung des Projektcontrollings. Die Verantwortung für die Umsetzung dieser 10 Initiativen wurden leitenden Angestellten in verschiedenen CARE-Mitgliedsbüros zugewiesen. So sollen diese Initiativen künftig zu einer deutlichen Steigerung der betrieblichen Effizienz und Kosteneinsparung von CARE sowie zu einer verbesserten Effektivität bei der Mittelbeschaffung und Kommunikation führen.