While the region has some obvious strengths, like its diverse and unique locations, ecosystems in MENA need to focus on some specific priorities in order to advance. Three potential actions to develop production eco-systems are: developing incentives to attract global film production, improving TV audience measurement and enabling a creation of a readily available pool of production talent. Improvements in each area will enable the MENA region to open up to global production markets and also foster organic growth of local Arabic content production.
Dubai- Driving the change in MENA Production industry
Dubai presents a useful case example because its recent history illustrates both the challenges to building a world-class media ecosystem and the means to overcome them.