Growing new service offers on top of your core wholesale distribution offer is a perennial challenge. Too often services fail to get customer traction. Or worse, valuable services are given away for too little. Yet service offerings are critical to enhancing margins and improve customer loyalty without deploying much additional capital.
This paper discusses the secrets to generating new demand with a focus on service offerings. It highlights five key lessons from companies – both within and outside wholesale distribution – who have successfully innovated valuable services, again and again.